Warm Up Your Winter with Blue: Behind The World's Most Popular Color

Tranquility - Loyalty - Creativity - Stability - Trust

AlanaKayART CMYKay Blue scarf and coat

The breathtaking hue of a Texas sky. The bright domes of the Greek Isles. The cobalt patterns on white Chinese pottery...and the playfulness of blue leather gloves. Did you know many scientists believe humans could not see or identify the color blue until the Egyptians discovered how to transform the Lapis stone into a luxurious blue pigment that gradually became prized around the world? The words “winter blues” may bring to mind a cold melancholy, but I’d like to show you some ways you can warm up with the color blue this February.


Whether robin’s egg or cobalt, the color blue is widely associated with feelings of calm. Both strong and relaxing, it is known to slow the heart rate, diminish the appetite and soothe the senses. Close your eyes and think of something blue and chances are you will picture the tranquil sky or the infinite sea.

For many, blue conjures up feelings of trust, strength, and loyalty. Navy blue lends the wearer authority and intelligence. No wonder it is the most popular choice for school uniforms. Lighter shades inspire creativity and peacefulness, confirming my belief that there should be a sky blue wall or fabulous piece of blue artwork in every home, school and church around the world. It's also a great reminder of the benefits of getting outdoors and spending some time looking at the actual sky. If you are wondering where the blue is for boys nonsense started, the gendering of color happened after the post-war baby boom when clothing manufacturers figured out they could make more money by marketing separate clothing for baby boys and baby girls. Like I said, nonsense!


I am a believer in the power of color. I see it every day as an artist, a designer and my self-proclaimed role as color evangelist. I have seen color reconnect people to themselves and others, empower women, and inspire joy. CMYK is the abbreviation for Cyan, Magenta, Yellow and blacK. Combining those four colors allows us to create any color. Bright, dark, bold, subtle, neutral, neon — all of them. Over the past year, people continue to admire the bold colors and patterns used in AlanaKayART and tell me how great I look, but are concerned that they can't pull off such vibrant colors. Challenge accepted. The goal of CMYKay is to educate you about color and empower you to incorporate it into your home and wardrobe in both big and small ways. It will challenge you creatively and encourage you to have fun with color in new and re-imagined ways, because friend, life in color is way more fun.

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